So why can’t the podcast world get along with Luminary? Well, first there’s the money. It’s like the podcast equivalent of that Mean Girls quote: You can’t sit with us. As Nieman Lab‘s Joshua Benton points out, it’s pretty wild that shows with open web RSS feeds that are available to everyone are being removed from Luminary.
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Typically, shows that are available on the open web or via RSS feeds wouldn’t need a license to be available on podcast platforms, although it’s always nice to ask first, which Luminary apparently did not do. Other big names that have exited the platform include The New York Times‘s The Daily, Barstool Sports’ shows (reportedly), Endeavor Audio’s rosters, PodcastOne’s content, and Spotify’s newly purchased assets from Gimlet Media and Parcast, as The Verge reported. Learn why” followed by an explanation that they are “investing in technology to improve podcast listening for fans” using “public RSS feed podcasts” and “this publisher has chosen not to take advantage of this free distribution.” It’s an honest, if slightly barbed, summation of Rogan’s departure. A spokesperson for the podcast told Neiman Lab‘s Nick Quah that “there was not a license agreement or permission for Luminary to have The Joe Rogan Experience on their platform.” Now when you search for The Joe Rogan Experience on Luminary, there is a note indicating that “This content is unavailable at this time.
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That misunderstanding appears to have led one of the biggest podcasts around (god help us), The Joe Rogan Experience, to ask to be removed from Luminary. But podcast creators, unaware of the free tier, assumed that the startup with $100 million in funding was taking their shows and putting them behind a paywall, without consent or financial compensation. The site uses the free tier to introduce users to the product and hopefully convert them to being Luminary subscribers.
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Those RSS feeds and the attached files are available for any computer to download and access, which is what Luminary did. It includes a lot of shows that are available on the open web through RSS feeds with audio files attached. Luminary’s free product works essentially like any other podcast app, including Apple Podcasts, Overcast, or Breaker. That caused a great deal of confusion after Luminary launched and creators found that their podcasts had been added to the site without their knowledge. But Luminary also has a free model, which doesn’t include the new fare and was less well advertised. Those podcasts all exist behind a paywall, available only to subscribers.
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There are shows from the team behind Slow Burn, On Second Thought: The Trevor Noah Podcast, Hear to Slay with Roxane Gay and Tressie McMillan Cottom, series from Lena Dunham, Guy Raz and Adam Davidson, and Queer Eye’s Karamo Brown.
The ever-growing roster (they just announced 26 new shows this morning) is an impressive list of new talent, old favorites, and celebrities. As podcast fans may recall, Luminary offers a set of exclusive shows available to subscribers willing to fork over $8 a month.